The Return of the Brush

We have delegated cleaning to the aggressive chemistry of washing machines. But often a garment is not dirty — it is merely dusty.

Wool is an extraordinary fibre, naturally self-cleaning and odour-resistant.

Dust and smog settle on the surface. A good brushing removes dirt mechanically before it penetrates the fibres, drastically extending the life of the garment and reducing the need for water or dry cleaning that stresses the fabric.

“Caring for your belongings is an act of respect for those who made them.”